Affordable

Affordable luxuries are goods that can be considered luxury goods according to the marketed image, but which cost less than proper luxury goods. As such, these goods are sold to a larger segment of the market. For example, Dom Pérignon Œnothique 1990 costs only a fraction of other products from the same company, and products from the line Armani Exchange costs tens of times less than those from Armani Privé.

The market segment that is targeted by mass luxury products is the mass affluent group, usually defined by an household per-year income between 100,000 and 1,000,000 US dollars.