writes copy 29 Oct 2018

AnyMind which uses AI for advertising marketing and HR raises 134M

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AnyMind Group, a Singapore-based company that uses AI in online advertising, HR and marketing, has pulled in a strategic $13.4 million investment to go after growth in Japan and other Asian markets.

This Series B round  was led by Line, the Japanese messaging app firm, and  Mirai Creation Fund, which is backed by Toyota among others. Previous backers JAFCO and Dream Incubator also took part.

AnyMind Group is a holding group formed this year to manage its initial venture AdAsia — which uses AI to offer ad solutions to publishers and advertisers — and its newer businesses TalentMind (HR) and CastingAsia, influencer marketing. AdAsia previously raised $12 million last year before it added a strategic investment from Japanese news app Gunosy three months later.

The business was founded in  April 2016 by Japanese duo CEO  Kosuke Sogo,  the former managing director of Japan's  MicroAd  in APAC, and COO Otohiko Kozutsumi, who had been with MicroAd Vietnam — and both men are ambitious with their plans to grow.

Indeed, despite being less than three years old, AnyMind says it has been profitable since early 2017. It said total revenue for 2017 was $26 million, up from $12.9 million one year previous.

Today, the company has 12 offices — including a product development center in Vietnam — and its services are present in 11 markets across Asia. It has some 330 staff, up from 90 just 18 months ago.

AnyMind founders Kosuke Sogo (left) and Otohiko Koztusumi (right)

While it doesn’t appear to need the money, AnyMind said it is keen on the connections that this investment can bring. That will include working with Line — which is Japan’s largest messaging app and popular across Southeast Asia —  on digital advertising opportunities, and tapping into the Mirai fund’s portfolio companies to offer advertising and marketing programs.

'œWe have experienced great growth in the past 2.5 years, and are now looking to enter our next phase of progress — expanding market share in the geographies and industries we're in. As  we've been operating at a profit since January 2017, our focus for this round was to select investors that could take us to that next level,” Sogo, AnyMind’s CEO, said in a statement.

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