writes copy 22 Dec 2017

Amazon scoops up wirefree connected camera maker Blink to bolster smart home offerings

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(Blink Photo)

Amazon has acquired Blink, a startup based in Andover, Mass. that makes wire-free smart security cameras and video doorbells.

Blink announced the acquisition on its website, telling customers that nothing will change for the company in the near-term. It will continue selling its lineup of security cameras and doorbells under the Amazon umbrella.

Amazon has already produced its own smart security camera, the  Cloud Cam, with a companion  Amazon Key  app that works with smart locks to let Amazon Prime members give house cleaners, dog walkers, package delivery companies and other service providers access to their homes.

Amazon’s catalog of Alexa-powered devices is leading the company’s smart home push. The Echo serves as a central hub to control many different functions and gadgets. The Cloud Cam is not Amazon’s first shot at a camera, as it has added cameras to Echo devices like the Echo Look and Echo Show.

Bringing in Blink gives Amazon another security camera offering, one that comes at a fairly low cost and with the promise of easy installation as the devices run on everyday batteries. Blink first surfaced in 2014 with a Kickstarter campaign for a wire-free camera that raised more than $1 million. Over the years, Blink released several more cameras and later began selling smart doorbells.

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