Innovative CRM integrated Reporting Dashboard for dana Choga Restaurant



What good is a powerful CRM tool without a specialized reporting Dashboard? Naturally even the best service tool needs to have a report that tells you how its working, what its doing and where you are in your target.

Have a sneak peek at dana Choga’s reporting dashboard.


CRM phase 2 CRM phase 1


Once this dashboard was put into place, things were so much more measurable and so much more productive for the dana Choga team. Sales increased, signups increased, customers were happier (though that could just be because of the CRM) – so many benefits from one simple tool!!

The Wherrelz Dashboard. The ultimate one-stop reporting tool for your business.

Revived Salsa Salsaa with the Wherrelz CRM magic!


Salsa Salsaa Restaurant – Online ordering, basic data analytics


Salsa Salsaa is a restaurant in Sahara Mall, Gurgaon. They have been having major trouble with footfalls in restaurant since 2012 when the mall’s popularity declined, and were looking at creating a more sustainable solution (vs closing the restaurant). Salsa Salsaa approached Wherrelz IT Solutions Pvt Ltd in November 2012.


Building a web-based solution that allows current customers to order online, and stretches the restaurant’s reach to an online audience.


Wherrelz IT Solutions Pvt Ltd used the standard .NET based technologies and modern HTML5 to create an online ordering and self-service platform. In addition an analytics and content management (CMS) platform was made available to allow the Salsa Salsaa team to update data at their leisure.


Today the restaurant is not as loss making as they were in 2012-13. Profitability may take longer to bring in, but with the current level the owners no longer need to shut down.

danaChoga restaurant online ordering increases sales by 300%

dana Choga Case Study

dana Choga Restaurant – Online Ordering, CRM, Digital Marketing

dana Choga is a fine dining restaurant with a strong home delivery system established in 1994, in the national capital region of India. dana Choga approached Wherrelz IT Solutions Private Limited in September 2011 to assist with online ordering and logistics management.
dana Choga’s dine-in restaurant business was stagnating. Limited to 3 outlets at the time there was no visible scope for growth except for online.
Wherrelz IT Solutions Private Limited created an online ordering system to service this purpose. In addition, the website was re-designed and developed to suit the restaurant’s current look and feel, and a CRM solution was made available to restaurant staff to track orders and order fulfilment.
This instantly allowed dana Choga to establish itself as the one and only fine dining restaurant to offer online ordering and assured timely delivery at the time in this region. We were able to significantly boost dana Choga’s online presence using Digital Marketing.
We started dana Choga’s online ordering with 4-5 orders per month and average ticket size of Rs 350 – this has been significantly increased to 20-25 orders per day and average ticket size of Rs 650 – thus online revenue growth from zero without a website to ~Rs 52,500 per month before Digital Marketing to ~Rs 487,500 per month. As a result of this effort, dana Choga has now saw fit to setup a patisserie to cater to the eclectic tastes of the populace in the region. It has now expanded to 14 outlets.