writes copy 15 Nov 2017

Kickstarter is launching its own Patreon clone

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Kickstarter wants to do more than just kickstart projects.

The crowd-funding company launched a revamped subscription service called Drip on Wednesday through which musicians, artists, and other creators can solicit recurring donations rather than one-time contributions.

If that model sounds familiar, it's probably because Drip is essentially Kickstarter's bid to create its own version of Patreon, the fast-growing startup that originally set itself apart from established crowdfunding companies with its long-term subscription format.

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