writes copy 24 Sep 2020

5 lessons when creating a customer zero program

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The source of competitive advantage for a leading technology company is its ability to rapidly develop, sell, and deploy innovative products, services, and solutions. Without this innovation engine, a strong market position can rapidly evaporate as customers migrate to newer, cheaper, or more fit-for-purpose alternatives.To stave off this existential threat, leading B2B tech companies prioritize a 'œcustomer zero' or 'œdog food' program as a central thread from product development through customer success and support.The purpose of a customer zero program is to be the first and best customer of one's own products, services, and/or solutions in order to accelerate product innovation and enhance go-to-market capabilities, customer stickiness, and market insight.To read this article in full, please click here

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