writes copy | Review | Rated 5 / 5 based on 2556 reviews. 19 May 2017

Prarambhan Creative Works - Creating Iconic Global Brands

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India has an immense potential to produce global brands on a consistent scale. This is India’s century and we need to be active to grab this opportunity. However, Indian brands focus majorly on domestic sales and also are not motivated enough to create brands that can command equity like their global counterparts. This is mainly because of risk appetite and the inability to understand how brands are built. With more than 10000 brands, managed by a handful of good brand managers, the poor outcome is obvious. We at Prarambhan firmly believe that the potential is present and all it requires is a dedicated, committed and consistent course correction.

Prarambhan Creative Works is a brand strategy and design firm that helps businesses build lush brands, engaging communication, and effective marketing campaigns. With fresh marketing ideas and creative design, we work to build your brand to be a leader in your category.

We specialize in devising marketing, branding and communication strategy for small and large business across industries, geographies and customer segments be it B2B or B2C. Our team has got tremendous experience working across brands like Cipla, Nicotex, Coca-Cola, TCS, Mahindra & Mahindra, Arrow, US Polo amongst others.

Prarambhan was started in the year 2016 as a passionate endeavor to help brands realize their true potential. We have successfully added value to customers in various categories ranging from Travel Startups, Fashion E-Commerce, Automobiles, Technology Services, NGOs, Education, Personalities, and Global Consultants etc.

Our Philosophy
At Prarambhan, we wish to work with enterprises that are ambitious and motivated enough to create brands that are not just iconic in India but also at a global stage. We at Prarambhan, believe that we have the ability to achieve this vision through a dedicated team and a simple philosophy. If it’s not perfect, it’s not us. This ensures that perfection is a way of life rather than a technical requirement here at Prarambhan. Through our engagement with brands we wish to create sustainable and growth oriented value for them.

Our Services
Prarambhan offers a rich variety of services for its clients. They can be broadly classified as under,
Concept Creation

  • Thought Creation
  • Content Generation
  • Research & Analysis
  • Semiotics & Culture Studies
Branding Communication
  • Brand Identity Creation
  • Positioning Strategy Creation
  • Communications Audit
  • Creatives & Brand Collaterals
Digital Assets
  • Website Development
  • Website Design
  • Blogs, Social Media Assets
  • Digital Communication
  • Social Media Marketing
  • Communication Strategy
  • Strategy Roll-Out
  • Marketing Campaigns

As part of our endeavour to assist, enhance and develop global brands, we run a dedicated training workshop titled Marketing in Action. Members at this workshop get to master the nuances of branding, marketing and communication facets of their business. Through this 1 day workshop, we help brands develop a consistent and impactful marketing plan that helps them develop their business further. One such recent workshop was held at My Awfis, Lower Parel.

Through our initiatives we hope to add to the growth of the nation through growth of global brands.

Pratik Rathod
Founder & CEO
An artist by heart, Pratik is a strong pillar holding the company up. He has 10 years of rich experience in teaching music coupled with varied experiences with Arvind Lifestyle Brands Ltd. in handling brands such as USPA, Flying Machine, Ed Hardy amongst others. An MBA from Jamnalal Bajaj Institute of Management Studies in Marketing, he dons multiple hats in our team and is mainly responsible for Creatives, Design and Client Servicing.

Ramalingam Subramanian
Having an experience with various brands for Cipla, Coca-Cola and working in software for TCS, he comes in with a deep understanding of marketing and technology. He founded Splash, an event management firm in the past and has been instrumental with young start-ups like kollegebugle.com, kickoffers.com, dalchinitiffins.com etc. With an MBA from Jamnalal Bajaj Institute of Management Studies, he handles Client Relations, Technology & Marketing.