writes copy 03 Aug 2021

The strategy behind BYJUS MA spree

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Good Morning,


India's first edtech unicorn BYJU'S was started by Byju Raveendran and Divya Gokulnath in 2011 in Bengaluru. As of today, the decacorn '” with an estimated valuation of $16.5 billion '” is the most valued startup in India.


In recent years, it acquired Palo Alto-based educational play system for kids Osmo and WhiteHat Jr, a one-on-one coding live tutoring platform.


With the help of BYJU's, Osmo '” with $25 million revenue earlier '” scaled to over 4X in two years to $110 million. On the other hand, Whitehat Jr, which was at a $75 million run rate before BYJU'S acquisition, has now scaled 3X to a $230 million run rate startup.


In fact, In July, it acquired Epic, a digital reading platform for children aged 12 and below, and Great Learning, an online educational platform. 


Speaking to YourStory, Anita Kishore, Chief Strategy Officer, BYJU'S, says, 'œOver the last five to six years, we have consistently grown 100 percent year-on-year. We will accelerate that and grow at a much faster rate.' 



Applications now open for Tech30 2021

Every year, YourStory unveils its much-awaited Tech30 startups list '” a list of 30 most promising early-stage tech startups '” at our annual TechSparks event. In the past decade, the 300 Tech30 alumni '” which includes unicorns like InnovAccer, Freshworks, and Chargebee '” have created significant value for the Indian startup ecosystem and beyond, raising more than $2 billion in funding and creating over 31,000 jobs, cumulatively.


Now, you can also apply to stand a chance at being recognised as a Tech30 2021 startup. The deadline to apply is August 15, 2021.



Editor's Pick: Techie Tuesday

Monish Darda is a familiar name in the world of SaaS. The CTO of Icertis, India's second-most valued SaaS unicorn, is a self-proclaimed 'œgadget freak' and an avid gamer. He has been building startups for around two decades, even before the term '˜startup' became glamorised.


Today, he leads a team of over 400 engineers at Icertis, has built and contributed to the success journey of five companies, and is also the co-author of two patents in the area of cloud resource management and provisioning. Read more.



Startup Spotlight

Why Countingwell wants to be the Nykaa of edtech


Countingwell founders Nirmal Shah and Ravi Jitani spent over two decades in the IT services and venture capital industry, respectively. Around 2017, the two started talking about maths education. 


However, maths coaching continues to be a problem area for the 265-million-strong school-going population in India. Nirmal and Ravi started Countingwell to solve this. Read more.



News & Updates







Before you go, stay inspired with'¦ 

Anita Kishore, Teacher and Chief Strategy Officer, BYJU's

'œThe education space is a very underinvested sector. So, a lot more needs to be done in the space, and technology is just starting to make an intervention,' says Anita.

'” Anita Kishore, Chief Strategy Officer, BYJU'S



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