writes copy 01 Jan 2018

This startup is an Artificial Intelligence driven shopping assistance platform Arzooocom

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Retail market has a very ancient history, dating back to antiquity. Over the centuries, retail shops were transformed  from little more than rude booths to the sophisticated shopping malls that we know today, and it has been constantly evolving  with the lifestyles changes in modern days.  When internet era began and internet tarted to become a thing  for mass in 90s, one of it's early effects was to foster a much  greater proliferation of retailers than ever before. It has allowed  businesses to connect with potential customers and express their brand in entirely new ways, giving shape to e-commerce.  Over last couple of decades of its existence e-commerce has
evolved constantly with more buyers adopting to a new form of  buying on internet, manufacturers discovered a new channel to  reach out to potential buyers, and in the process it created many auxiliary businesses around it, like discovery, payments,logistics etc some of them have later emerged as an industry in their own space.

One startup that has understood this requirement quite precisely is Arzooo.com. Based out of Bangalore, Arzooo.com is the brainchild of Khushnud Khan and Rishi Raj.  From DTH to Tablet PC to e-commerce, Khushnud has been part of some of India's most path-breaking business journeys and played a pivotal role in their growth.

Founder Arzooo.com

This diverse knowledge has helped him develop a sound understanding of retail and e-commerce marketplace with deep insights of its consumers. His passion to build new businesses and a dose of black coffee keeps him going on day to day.  From DTH to Tablet PC to e-commerce, Khushnud has been part of some of India's most path-breaking business journeys and played a pivotal role in their growth. This diverse knowledge has helped him develop a sound understanding of retail and e-commerce marketplace with deep insights of its consumers. His passion to build new businesses and a dose of black coffee keeps him going on day to day.  An IIT KGP alumnus, Rishi's penchant for solving real-life problems through technology, fuels him to make an intelligent commerce platform for Home Appliances. A never-say-die attitude, he is always on the lookout for new avenues for HomeYantra.

With their  Smart Decision Tool, an AI-driven shopping assistance, they help customers find the right product matching their needs precisely so that you bring home one that enriches your lifestyle.  By creating personalized price for every customer, beating price elsewhere online,  they empower online shoppers to bring down prices and save money on their Appliances' purchase.

Though E-commerce is becoming a mainstream channel for  buying and selling goods, over last 20 years much of its  advancements has been limited to geographical expansion. Despite huge evolution of internet e-commerce format did not evolve beyond a traditional form of selling and buying. Its evolution in that sense has been very similar to Automobile  industry's technological advancement. Traditional E-commerce continue to operate a seller's economy model where you buy  what is listed on their website, in a world that is popularly believed to have transformed in to buyer's economy. Buyers  don't have much choice over product or price.

The next advancement of E-commerce is about moving beyond  comparisons and supply driven commerce. E-commerce  3.0 is about changing it all, changing supply driven commerce where a platform limits buyer's choice to the publically listed products on their own website to a demand driven model where a consumer likes something somewhere and asks you to offer that. It's also about moving from generic one-size-fits-all pricing
strategy to personalized price, from best of online price to real  best price in the market. And also from re-directing to websites  to hosting transactions and making commerce end to end, arzooo.com is bringing that face of e-commerce where  everything begins with the buyer. A platform for buyers to seek the best possible price of any item they wish to purchase. A  buyer can demand price for a product that he liked anywhere on or off internet and arzooo creates the price beating the price  elsewhere online. This certainly promises to change the way people do online shopping in India.

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