Tag ~brand management

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Carve out a place for your brand with a positioning statement

Tracksuit raises 5M to make brand tracking more accessible

Develop a buyers guide to educate your startups sales team and customers

Consumers and data are driving changes in the insurance sector: Where are we headed

The productled growth playbook

How ecommerce brands can outlast this market downturn

One CMOs honest take on the modern chief marketing role

6 steps to reduce churn for high volume subscription companies

No code tool maker Heyflow nabs 6M to fix your customer conversions

What I learned the hard way from naming 30 startups

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

4 proven approaches to CX strategy that make customers feel loved

Upscribe raising 4M wants to drive subscriptionfirst DTC brand growth

How to hire and structure a growth team

When should your B2C startup enter a new market

Will the 2020s be online advertisings holistic decade

GetYourGuide widens its horizons will expand its Originals short tours into day trips and more

What does the future look like for ecommerce aggregators

Even startups on tight budgets can maximize their marketing impact

From startups to Starbucks: The embedded API opportunity

Brands that hyperpersonalize will win the next decade

Ecommerce aggregator Merama gets its horn after just 12 months in business

Andreessen Horowitz funds Vitallys 9M round for customer experience software

Customer experience startup Clootrack raises 4M helps brands see through their customers eyes

Whats driving the global surge in retail media spending

Leanplum acquired by Clevertap as retention marketing platforms consolidate

How to improve retention growth marketings golden metric

Ometria raises 40M C round to automate CRM for retailers

To fully embrace productled growth build a strong product ops team

Tackling touchpoints on your customers path to purchase

EnquireLabs aims to pull back the curtain on consumer behavior

Slowdown or not Chinas luxury goods still seeing highend growth

During a downturn sales teams should think like product managers

Australian growth marketing agency Ammo helps startups calibrate their efforts

How to acquire customer research that shapes your gotomarket strategy

Use creative automation software to amp up your brands lowerfunnel assets

Create target customer personas to develop successful growth strategies

Brand is more than meets the eye

Videos lead brand creative growth with 3x increase since 2017

2 exercises that will bring your brand persona to life

Romanian marketing expert Robert Katai explains how to get the most out of your content

5 questions startups should consider before making their first marketing hire

Endgame grabs another cash infusion as productled growth momentum builds

Smart growth tactics can put accountbased marketing within reach for startups and SMBs

Helping banks refine sales pitches and customer service Minneapolisbased Total Expert raises 52 million

When to ditch that nightmare customer before they kill your startup

American Airlines starts trialing Google Nest Hubs as translators in its lounges

Customer feedback is a development opportunity

Apolloio taps 32M to make the process of B2B sales more intelligent

Heirlume raises 138M to remove the barriers of trademark registration for small businesses