Tag ~brand management

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Even startups on tight budgets can maximize their marketing impact

6 steps to reduce churn for highvolume subscription companies

Customer experience startup Clootrack raises 4M helps brands see through their customers eyes

Upscribe raising 4M wants to drive subscriptionfirst DTC brand growth

The productled growth playbook

How to hire and structure a growth team

To fully embrace productled growth build a strong product ops team

What does the future look like for ecommerce aggregators

Andreessen Horowitz funds Vitallys 9M round for customer experience software

Tackling touchpoints on your customers path to purchase

When to ditch that nightmare customer before they kill your startup

Romanian marketing expert Robert Katai explains how to get the most out of your content

From startups to Starbucks: The embedded API opportunity

Carve out a place for your brand with a positioning statement

Ometria raises 40M C round to automate CRM for retailers

What I learned the hard way from naming 30 startups

Smart growth tactics can put accountbased marketing within reach for startups and SMBs

EnquireLabs aims to pull back the curtain on consumer behavior

Ecommerce aggregator Merama gets its horn after just 12 months in business

Customer feedback is a development opportunity

When should your B2C startup enter a new market

During a downturn sales teams should think like product managers

Led by exAmazonians Acquco raises 160M to buy and scale ecommerce businesses

Whats driving the global surge in retail media spending

Is your products AI annoying people

Brand is more than meets the eye

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

2 exercises that will bring your brand persona to life

GetYourGuide widens its horizons will expand its Originals short tours into day trips and more

No code tool maker Heyflow nabs 6M to fix your customer conversions

How to improve retention growth marketings golden metric

Create target customer personas to develop successful growth strategies

Consumers and data are driving changes in the insurance sector: Where are we headed

Videos lead brand creative growth with 3x increase since 2017

4 proven approaches to CX strategy that make customers feel loved

Helping banks refine sales pitches and customer service Minneapolisbased Total Expert raises 52 million

How to acquire customer research that shapes your gotomarket strategy

Brands that hyperpersonalize will win the next decade

Collect and leverage zeroparty data to personalize marketing and drive growth

6 steps to reduce churn for high volume subscription companies

Develop a buyers guide to educate your startups sales team and customers

Leanplum acquired by Clevertap as retention marketing platforms consolidate

Experts Weekly: Microsegmentation PMF experiments and personalized shopping

American Airlines starts trialing Google Nest Hubs as translators in its lounges

Australian growth marketing agency Ammo helps startups calibrate their efforts

Slowdown or not Chinas luxury goods still seeing highend growth

Endgame grabs another cash infusion as productled growth momentum builds

How ecommerce brands can outlast this market downturn

One CMOs honest take on the modern chief marketing role

Heirlume raises 138M to remove the barriers of trademark registration for small businesses