Tag ~brand management

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Tracksuit raises 5M to make brand tracking more accessible

Even startups on tight budgets can maximize their marketing impact

EnquireLabs aims to pull back the curtain on consumer behavior

No code tool maker Heyflow nabs 6M to fix your customer conversions

Carve out a place for your brand with a positioning statement

Brands that hyperpersonalize will win the next decade

Helping banks refine sales pitches and customer service Minneapolisbased Total Expert raises 52 million

Leanplum acquired by Clevertap as retention marketing platforms consolidate

Andreessen Horowitz funds Vitallys 9M round for customer experience software

One CMOs honest take on the modern chief marketing role

During a downturn sales teams should think like product managers

What does the future look like for ecommerce aggregators

American Airlines starts trialing Google Nest Hubs as translators in its lounges

6 steps to reduce churn for highvolume subscription companies

Experts Weekly: Microsegmentation PMF experiments and personalized shopping

Customer experience startup Clootrack raises 4M helps brands see through their customers eyes

Customer feedback is a development opportunity

Led by exAmazonians Acquco raises 160M to buy and scale ecommerce businesses

Is your products AI annoying people

Tackling touchpoints on your customers path to purchase

Will the 2020s be online advertisings holistic decade

Consumers and data are driving changes in the insurance sector: Where are we headed

Videos lead brand creative growth with 3x increase since 2017

When to ditch that nightmare customer before they kill your startup

Create target customer personas to develop successful growth strategies

Heirlume raises 138M to remove the barriers of trademark registration for small businesses

GetYourGuide widens its horizons will expand its Originals short tours into day trips and more

5 questions startups should consider before making their first marketing hire

Australian growth marketing agency Ammo helps startups calibrate their efforts

To fully embrace productled growth build a strong product ops team

Upscribe raising 4M wants to drive subscriptionfirst DTC brand growth

2 exercises that will bring your brand persona to life

How ecommerce brands can outlast this market downturn

4 proven approaches to CX strategy that make customers feel loved

From startups to Starbucks: The embedded API opportunity

Ometria raises 40M C round to automate CRM for retailers

Smart growth tactics can put accountbased marketing within reach for startups and SMBs

Collect and leverage zeroparty data to personalize marketing and drive growth

Develop a buyers guide to educate your startups sales team and customers

What I learned the hard way from naming 30 startups

How to hire and structure a growth team

When should your B2C startup enter a new market

6 steps to reduce churn for high volume subscription companies

Ecommerce aggregator Merama gets its horn after just 12 months in business

Endgame grabs another cash infusion as productled growth momentum builds

Brand is more than meets the eye

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

The productled growth playbook

Apolloio taps 32M to make the process of B2B sales more intelligent

Romanian marketing expert Robert Katai explains how to get the most out of your content