Tag ~brand management

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feeds.feedburner permalink column startups brand management content marketing customer experience ec column ec how to ec marketing tech marketing pr product marketing public relations

Even startups on tight budgets can maximize their marketing impact

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6 steps to reduce churn for highvolume subscription companies

Customer experience startup Clootrack raises 4M helps brands see through their customers eyes

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Upscribe raising 4M wants to drive subscriptionfirst DTC brand growth

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The productled growth playbook

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How to hire and structure a growth team

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To fully embrace productled growth build a strong product ops team

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What does the future look like for ecommerce aggregators

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Andreessen Horowitz funds Vitallys 9M round for customer experience software

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Tackling touchpoints on your customers path to purchase

When to ditch that nightmare customer before they kill your startup

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Romanian marketing expert Robert Katai explains how to get the most out of your content

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From startups to Starbucks: The embedded API opportunity

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Carve out a place for your brand with a positioning statement

Ometria raises 40M C round to automate CRM for retailers

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What I learned the hard way from naming 30 startups

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Smart growth tactics can put accountbased marketing within reach for startups and SMBs

EnquireLabs aims to pull back the curtain on consumer behavior

Ecommerce aggregator Merama gets its horn after just 12 months in business

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Customer feedback is a development opportunity

techcrunch permalink column ecommerce startups tc brand management ecommerce ec column ec ecommerce and dc ec how to international expansion market analysis supply chain

When should your B2C startup enter a new market

During a downturn sales teams should think like product managers

Led by exAmazonians Acquco raises 160M to buy and scale ecommerce businesses

Whats driving the global surge in retail media spending

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Is your products AI annoying people

Brand is more than meets the eye

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

2 exercises that will bring your brand persona to life

GetYourGuide widens its horizons will expand its Originals short tours into day trips and more

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No code tool maker Heyflow nabs 6M to fix your customer conversions

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How to improve retention growth marketings golden metric

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Create target customer personas to develop successful growth strategies

Consumers and data are driving changes in the insurance sector: Where are we headed

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Videos lead brand creative growth with 3x increase since 2017

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4 proven approaches to CX strategy that make customers feel loved

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Helping banks refine sales pitches and customer service Minneapolisbased Total Expert raises 52 million

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How to acquire customer research that shapes your gotomarket strategy

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Brands that hyperpersonalize will win the next decade

Collect and leverage zeroparty data to personalize marketing and drive growth

feeds.feedburner permalink column media saas startups brand management churn customer acquisition customer relationship management customer retention customer success growth marketing growth strategies scaling

6 steps to reduce churn for high volume subscription companies

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Develop a buyers guide to educate your startups sales team and customers

Leanplum acquired by Clevertap as retention marketing platforms consolidate

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Experts Weekly: Microsegmentation PMF experiments and personalized shopping

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American Airlines starts trialing Google Nest Hubs as translators in its lounges

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Australian growth marketing agency Ammo helps startups calibrate their efforts

Slowdown or not Chinas luxury goods still seeing highend growth

Endgame grabs another cash infusion as productled growth momentum builds

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How ecommerce brands can outlast this market downturn

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One CMOs honest take on the modern chief marketing role

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Heirlume raises 138M to remove the barriers of trademark registration for small businesses