Tag ~brand management

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Customer feedback is a development opportunity

The productled growth playbook

Create target customer personas to develop successful growth strategies

Collect and leverage zeroparty data to personalize marketing and drive growth

Helping banks refine sales pitches and customer service Minneapolisbased Total Expert raises 52 million

Is your products AI annoying people

When should your B2C startup enter a new market

Brand is more than meets the eye

Experts Weekly: Microsegmentation PMF experiments and personalized shopping

To fully embrace productled growth build a strong product ops team

Upscribe raising 4M wants to drive subscriptionfirst DTC brand growth

Even startups on tight budgets can maximize their marketing impact

2 exercises that will bring your brand persona to life

Heirlume raises 138M to remove the barriers of trademark registration for small businesses

5 questions startups should consider before making their first marketing hire

What does the future look like for ecommerce aggregators

American Airlines starts trialing Google Nest Hubs as translators in its lounges

From startups to Starbucks: The embedded API opportunity

How to improve retention growth marketings golden metric

How to acquire customer research that shapes your gotomarket strategy

Leanplum acquired by Clevertap as retention marketing platforms consolidate

Brands that hyperpersonalize will win the next decade

How to hire and structure a growth team

Will the 2020s be online advertisings holistic decade

Whats driving the global surge in retail media spending

No code tool maker Heyflow nabs 6M to fix your customer conversions

Endgame grabs another cash infusion as productled growth momentum builds

Develop a buyers guide to educate your startups sales team and customers

Romanian marketing expert Robert Katai explains how to get the most out of your content

Ometria raises 40M C round to automate CRM for retailers

Customer experience startup Clootrack raises 4M helps brands see through their customers eyes

Carve out a place for your brand with a positioning statement

Use creative automation software to amp up your brands lowerfunnel assets

Slowdown or not Chinas luxury goods still seeing highend growth

Tracksuit raises 5M to make brand tracking more accessible

When to ditch that nightmare customer before they kill your startup

4 proven approaches to CX strategy that make customers feel loved

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

Ecommerce aggregator Merama gets its horn after just 12 months in business

6 steps to reduce churn for high volume subscription companies

Verified Expert Brand Designer: Studio Rodrigo

One CMOs honest take on the modern chief marketing role

Consumers and data are driving changes in the insurance sector: Where are we headed

Smart growth tactics can put accountbased marketing within reach for startups and SMBs

Tackling touchpoints on your customers path to purchase

EnquireLabs aims to pull back the curtain on consumer behavior

Videos lead brand creative growth with 3x increase since 2017

How ecommerce brands can outlast this market downturn

Led by exAmazonians Acquco raises 160M to buy and scale ecommerce businesses

Australian growth marketing agency Ammo helps startups calibrate their efforts