Tag ~ec marketing tech

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Zeta Globals IPO filing uncovers modest growth strong adjusted profitability

The truth about SDK integrations and their impact on developers

Creative adtech is on the cusp of a revolution and VCs should take note

Marketing in 2021 is emotional and not just transactional

Even startups on tight budgets can maximize their marketing impact

3 data strategies for selling to developers

One CMOs honest take on the modern chief marketing role

How to implement an effective chatbot program

Can advertising scale in VR

How Klaviyo used data and nocode to transform owned marketing

5 growth marketing predictions for 2022

4 proven approaches to CX strategy that make customers feel loved

After 30 years Crossing the Chasm is due for a refresh

Creative ad tech is on the cusp of a revolution and VCs should take note

How to improve retention growth marketings golden metric

Hope and hype: Avoiding ad fraud in the hot connected TV market

Drama and quirk arent necessary for startup success

4 ways to leverage ROAS to triple lead generation

5 tips for brands that want to succeed in the new era of influencer marketing

The death of identity: Knowing your customer in the age of data privacy

Whats driving the global surge in retail media spending

Where will our data go when cookies disappear

5 advancedish SEO tactics to win in 2021

The demise of browser cookies could create a Golden Age of digital marketing

Building customerfirst relationships in a privacyfirst world is critical

5 companies doing growth marketing right

The Klaviyo EC1

After talking to marketing leaders for a year heres my advice for CEOs

How Klaviyo transformed from a lifestyle business into a 415B email titan

5 ways to seize the opportunities created by recent chaos in ad tech

How to land the top spot in Google search with featured snippets in 2021