Tag ~online advertising

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Use data from Q5 to boost mobile app growth for the entire year
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Cookie walls dont comply with GDPR says Dutch DPA
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5 common growth marketing mistakes startups make
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The largest buys of techs Big Five: a look at MA deals
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Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there
techcrunch
Collect and leverage zeroparty data to personalize marketing and drive growth
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TV advertising didnt die it just moved online
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2 strategies for creating topoffunnel marketing content
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EU is now investigating Googles adtech over antitrust concerns
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WebKits new antitracking policy puts privacy on a par with security
techcrunch
Ravel emerges from stealth with privacyfirst data tools based on scalable homomorphic encryption
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Googles new user controls let you limit ads about weight loss parenting and more
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Blockchain browser Brave starts optin testing of ondevice ad targeting
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Data from Dutch public broadcaster shows the value of ditching creepy ads
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UKs competition regulator asks for views on breaking up Google
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UK privacy watchdog warns adtech the end of tracking is nigh
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Tech and ad giants sign up to Europes first weak bite at fake news
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AnyMind which uses AI for advertising marketing and HR raises 134M
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Boost ROI with intent data and personalized multichannel marketing campaigns
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Tech giants still not doing enough to fight fakes says European Commission
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Seedtag the exGooglerfounded cookiefree AIbased adtech startup taps 250M in funding
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Tackling touchpoints on your customers path to purchase
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Facebook wont ban political ads prefers to keep screwing democracy
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Getting more people to open your emails
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Google will let you turn off YouTube ads for alcohol and gambling
techcrunch
Fighting the copycat stigma in SaaS: 3 tricks that work
techcrunch
Adtechs compliance theatre is headed to Europes top court
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APKPure app contained malicious adware say researchers
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Google lays out narrow EU election advertiser policy ahead of 2019 vote
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Sendlane raises 20M to convert shoppers into loyal customers
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How to run growth marketing during a recession
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Facebook agrees to do more to tackle scam ads after celebrity defamation lawsuit
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Use accelerated retargeting to increase conversions
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Podcast advertising has a business intelligence gap
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Navigating ad fraud and consumer privacy abuse in programmatic advertising
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Demand Curve: 7 ad types that increase clickthrough rates
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Googles Vint Cerf voices support for common criteria for political ad targeting
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UKs AI strategy is ambitious but needs funding to match says Facultys Marc Warner
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This early GDPR adtech strike puts the spotlight on consent
techcrunch
Virtual product placement ads are coming to Amazon Prime Video and Peacock
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Former Snap employees raise 9M for Trust emerging from beta to level marketing playing field
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Facebook rolls out checks for UK political ads
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Adtech giant Criteo faces 65M fine in France for GDPR consent breaches
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AdTech startup Tomi raises Seed funding to make real estate ads perform as well as ecommerce
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The demise of browser cookies could create a Golden Age of digital marketing
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UK opts for slow reboot of Big Tech rules pushes ahead on privacy reforms
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Googles adtech targeted by publisher antitrust complaint in EU
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The ad market is recovering
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Meta announces generative AI features for advertisers
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In 2017 Google removed 32B bad ads and blocked 320K publishers 90K sites 700K mobile apps